• Achieve "integration" for a number of sustainable products by the year 2004, meaning the products are used in mainstream commerce and are profitable. FSC Certified Wood and certified organic foods have already achieved this integration. Sustainable products are those products providing environmental, social and economic benefits, and protecting the needs of future generations, public health, welfare, and environment over their full commercial cycle, from the extraction of raw materials to final disposition.
  
  Note: This goal was achieved by the certification of over 30 mainstream products to consensus sustainable product standards MTS developed including the California Gold Sustainable Carpet Standard adopted for all State carpet purchasing and the SMART© Sustainable Fabric, Apparel, Textile, Flooring and Building Product Standards. These Standards were initially approved in 2004.

• Double market penetration every year through the year 2007. Such progress means the availability of sustainable goods in 30 percent of the marketplace.

• Achieve exponential growth by 2010. MTS will report the characteristics of exponential growth rate and how it is measured, e.g., stratified random surveys with a 5% or less margin of error.

• Increase market penetration to 90% by 2015. Currently, FSC Certified Wood and certified organic foods are estimated to have reached the 1% level. Yet if the top 100 product manufacturers implemented the metrics and protocols of sustainability the 90% level is readily achievable.

• Training. Expand Sustainable Products Training© Programs to 200 per year within five years including individual on-line modules.

• Purchasing. Expand state and local government sustainable products purchasing programs to 100 over five years.

• Communications. Greatly increase sustainable products communications in trade press and through print advertising. Some of the ½ trillion dollars in product advertising annually needs to promote sustainable products. In the first year, conduct 40 weeks of full page ads in the Wall Street Journal, New York Times and LA Times to create a knowledge base by key decisionmakers.

• Investor Criteria. Implement investor criteria based on the sustainability of products companies buy, make and sell.

• Sustainable Products Development. Foster and accelerate sustainable products development by achieving market acceptance of sustainable supplier protocols.

Results of Andersen Corporation Focus Group (pdf)